If you're a small business owner, you probably don't have hours to spend on SEO every day. The good news? Some of the most impactful SEO improvements take less than an hour to implement.
Here are 7 quick SEO wins you can do today to start seeing improvements in your Google rankings:
1. Optimize Your Title Tags (15 minutes)
Your title tag is the first thing searchers see in Google. Make it count:
- Include your primary keyword near the beginning
- Keep it under 60 characters
- Add a compelling reason to click (e.g., "Free Guide," "2025 Updated")
- Include your brand name at the end
Example: Instead of "Home - ABC Plumbing," try "24/7 Emergency Plumber in Austin | ABC Plumbing"
2. Add Internal Links to Your Top Pages (10 minutes)
Internal linking helps Google understand your site structure and passes authority between pages. Find your top-performing pages in Google Analytics and add 2-3 internal links from your homepage or other high-traffic pages.
3. Improve Your Meta Descriptions (15 minutes)
While meta descriptions don't directly impact rankings, they significantly affect click-through rates. Write compelling descriptions that:
- Stay under 155 characters
- Include a clear call-to-action
- Highlight your unique value proposition
- Naturally include your target keyword
4. Compress Your Images (5 minutes)
Large images slow down your site, hurting both user experience and rankings. Use free tools like TinyPNG or Squoosh to compress images without losing quality. Aim for images under 100KB whenever possible.
5. Add Alt Text to All Images (10 minutes)
Alt text helps Google understand your images and improves accessibility. Describe what's in the image naturally, including keywords where relevant.
Good: "Professional plumber repairing kitchen sink in Austin home"
Bad: "IMG_4532" or "plumber plumber Austin plumber"
6. Check for Broken Links (5 minutes)
Broken links frustrate users and waste your SEO equity. Use a free tool like Broken Link Checker to find and fix them. Either update the links or remove them entirely.
7. Update an Old Blog Post (15 minutes)
Instead of always creating new content, update an existing post that's already ranking. Add new information, update statistics, improve the formatting, and change the published date. This can quickly boost rankings for that page.
Start Today, See Results This Month
You don't need to do everything at once. Pick 2-3 of these tactics and implement them today. Then tackle the rest throughout the week. These quick wins compound over time, leading to significant ranking improvements.
Need help with your SEO? Our team specializes in helping small businesses achieve quick wins while building long-term SEO success. Get your free SEO audit and discover your biggest opportunities.